meet our founder
With a family history of diabetes, our founder, Stephen Richards, made a life-changing decision to live a healthier life with more mindful food choices.
our story
We believe a better life starts with better food. That’s why we travel the globe in search of ingredients that bring more possibilities to your plate. Since 2007, we’ve been making better food choices more accessible, because life is better when you eat better.
Our Story
how we got here
2007
it started with agave
Every story starts somewhere. Ours began in 2007 with a agave nectar. From that first sweet beginning, we set out to bring more choice to everyday eating, one pantry staple at a time.
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2015
launch of pbfit
For peanut butter lovers who want all the flavor with fewer calories, PBfit was born. This peanut butter powder is made by pressing roasted peanuts to remove lots of the fat and calories, then grinding them and blending in a dash of coconut sugar and a pinch of salt.
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2015
introducing chia seeds
That same year, chia seeds joined the lineup. Today, BetterBody Foods is the #1 chia seed seller in the U.S., found in 7,000+ stores nationwide with more than 100K online reviews.
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2017
giving back, together
Some of our proudest work happens beyond the pantry. Since 2017, we’ve partnered with a nonprofit in the Dominican Republic to provide staff, funding, and equipment for their medical offices.
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2019
awesome, wholesome, oatsome
Oats took center stage in 2019 with the launch of Oatsome. Since then we’ve worked to make granolas, overnight oats, and oat flours part of delicious everyday favorites.
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2023
plant junkie enters the chat
We saw an opportunity to provide premium plant-based products at an affordable price, and Plant Junkie was born! With organic cacao powder and organic chia seeds, we’re making it easy to add plant-based goodness to your morning smoothies and homemade treats.
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2024
nenb joins the bbf family
In 2024, we welcomed New England Natural Bakers into the BetterBody Foods family. New England Natural Bakers has been making quality granola since 1977. It only made sense to combine their wholesome products with Oatsome to expand into even more granola-based goodness.
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2025
PBfit Raises the Bar
We brought PBfit to snack time with chewy protein bars formulated with 40-30-30 macros. As an easy to pack snack for busy afternoons, road trips, and whenever your day takes you, we expect these bars to go places.
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